Market Match

Market Match supports shoppers using CalFresh nutrition benefits by empowering them to increase their consumption of fruits and vegetables. For every benefit dollar they spend, shoppers receive an additional dollar, up to $10 or $15 weekly depending on the site, that can be spent on fruits and vegetables at CHC partnering farmers' markets.

Carefully targeted Market Match nutrition incentives help low-income residents stretch their CalFresh shopping dollars to afford more healthy, locally grown fresh fruits and vegetables. As a direct result, the program also supports small and mid-sized local farms and boosts the local economy.